Efficacy Labs
About Efficacy Labs — curiosity, made tangible.
Efficacy Labs was created around a deceptively simple question: what can we learn from an intervention with no active therapeutic ingredient?
We make straightforward placebo products and create ways for consumers, educators and researchers to engage with one of the most persistent and fascinating questions in human response.
We believe placebo products should be transparent about what they are, careful about what they claim and useful to people asking legitimate questions.
Efficacy Labs is the company behind Pure Placebo and Generic Placebo.
Operating principles
Transparency
A placebo should say that it is a placebo. Our products are clearly identified for what they are.
Curiosity
The placebo response remains an active field of research. We follow it rather than claim to have settled it.
Rigor
Interesting science does not require exaggerated claims. We would rather say less and be accurate.
Where this could go.
We are interested in working with researchers, educators and institutions studying expectation, context and response. If your work involves a placebo condition, we would like to hear what the protocol requires.