Products
Placebo capsules from Efficacy Labs
Straightforward inert products, clearly described. Efficacy Labs currently offers two consumer-facing placebo products, both sold in a 30-count retail format through Amazon.
Pure Placebo
Active Ingredient: You.
A clearly branded placebo capsule designed around transparency and the concept of the open-label placebo. The product tells you exactly what it is.
- Format
- Capsule
- Count
- 30-count consumer format
- Formulation
- Confirm specification against current label
- Packaging
- Branded consumer bottle
- Use context
- Consumer, educational and exploratory
Generic Placebo
Sometimes generic is exactly what you need.
A straightforward, unbranded placebo option intended for applications where a highly branded consumer presentation is unnecessary.
- Format
- Capsule
- Count
- 30-count consumer format
- Formulation
- Microcrystalline cellulose — verify current label
- Packaging
- Plain consumer bottle
- Use context
- Education, demonstration, exploratory research
Side by side
Specifications reflect the current retail listings. Confirm details against the packaging you receive before relying on them for a study or purchasing decision.
Pure Placebo
- Presentation
- Branded consumer product
- Branding
- Pure Placebo identity
- Capsule format
- Capsule
- Count
- 30 capsules
- Ingredient / filler
- Confirm specification
- Consumer availability
- Amazon
- Potential research inquiry
- Welcome — discuss the protocol
Generic Placebo
- Presentation
- Plain, unbranded
- Branding
- Minimal / generic
- Capsule format
- Capsule
- Count
- 30 capsules
- Ingredient / filler
- Microcrystalline cellulose (confirm specification)
- Consumer availability
- Amazon
- Potential research inquiry
- Welcome — discuss the protocol
Looking for something beyond the retail format?
Studies and institutions often have requirements a 30-count consumer bottle doesn’t address. Tell us what the protocol needs.
Research Supply Inquiry