Press & Media
Facts you can quote, written to be quoted accurately.
For journalists, editors, educators and researchers describing Efficacy Labs in an article, a course page or a paper. Everything here is checked, plainly worded and free to reuse.
Company facts.
- Company
- Efficacy Labs
- What it makes
- Inert placebo capsules containing no active therapeutic ingredient
- Products
- Pure Placebo; Generic Placebo
- Product identifiers
- Amazon ASIN B0C8WT7M31; ASIN B0C8BKV686
- Retail channel
- Amazon.com, 30-count consumer bottles
- Research supply
- Custom requirements discussed case by case
- Press contact
- info@efficacylabs.co
- Website
- efficacylabs.co
Boilerplate.
Copy this description as-is, or trim it. Please keep the phrase “no active therapeutic ingredient” intact.
Efficacy Labs develops and supplies inert placebo capsules for research, education and open-label use. Its products — Pure Placebo and Generic Placebo — contain no active therapeutic ingredient and are clearly labelled as placebos. Efficacy Labs makes no health, therapeutic or regulatory claims, and publishes a plain-language library of independent placebo research at efficacylabs.co.
What we do not claim.
If a draft attributes any of the following to us, it is wrong. Write to us and we will help you phrase it correctly.
- Efficacy Labs products treat, cure or prevent anything
- Efficacy Labs products are approved, certified or clinical-grade
- Published placebo research described on this site used Efficacy Labs products
- Any Efficacy Labs product is suitable for a particular clinical protocol without review by the responsible investigator
Background reading
Sources for the story.
Explainer
The placebo effect, explained simply
Definitions, proposed mechanisms, the nocebo effect and where the evidence runs out.
Library
Independent study summaries
Landmark placebo and open-label trials, each with citation and a link to the original publication.
Products
What placebo pills actually are
The guide to inert capsules, how they differ from birth-control placebos, and who uses them.
Interviews
Ask us something hard.
We are happy to answer questions on the record about how inert placebo products are made, who buys them, and what the research does and does not show. Write to info@efficacylabs.co with your deadline.