Pure Placebo
Pure Placebo — Active Ingredient: You.
A placebo that tells you exactly what it is.
What it is
Pure Placebo takes the opposite approach from deception. The product is explicitly identified as a placebo. There is no hidden active medication and no attempt to represent it as something it is not.
That simplicity makes Pure Placebo particularly interesting in the context of the growing discussion around transparent and open-label placebo research.
What it contains
An inert capsule with no active therapeutic ingredient. The authoritative ingredient statement is the one printed on the current product label — check it before relying on any specification for a study or a personal decision.
Specification
- Form
- Capsule
- Count
- 30 capsules
- Ingredient
- Confirm against current product label
- Manufacturer
- Efficacy Labs
- ASIN
- B0C8WT7M31
Open-label placebo
Traditional placebo research commonly involves blinding. Open-label placebo research asks a different question: what happens when participants are explicitly told the intervention is inert? Researchers have reported placebo-associated effects in some open-label studies, while findings vary by population, outcome and methodology.
Explore the Placebo EffectConsumer & research use
People buy Pure Placebo out of curiosity, for personal experimentation, for teaching, and as a conversation piece about a genuinely interesting field. It is a retail product, not a clinical-trial supply.
Product suitability for any study should be evaluated by the investigator and institution responsible for it. If your protocol has specific requirements, start a research inquiry rather than assuming the retail bottle fits.
Questions
- Is Pure Placebo a medication?
- No. Pure Placebo contains no active therapeutic ingredient. It is not intended to diagnose, treat, cure or prevent any disease, and it is not a substitute for prescribed medication or professional medical care.
- What is an open-label placebo?
- An open-label placebo is a placebo given without deception — the person taking it is told plainly that it is inert. Researchers have studied whether, when and why responses may still occur under those conditions, and findings vary by population, outcome and methodology.
- What is in the capsule?
- Refer to the ingredient statement on the current product label. We publish ingredient information rather than asking anyone to take our word for it.
- Can I use Pure Placebo in a study?
- That depends entirely on the protocol. Pure Placebo is a retail consumer product; suitability for a specific study must be evaluated by the investigator and institution responsible for it. Tell us what the protocol requires and we'll be straight with you about fit.
- Where can I buy it?
- Pure Placebo is sold on Amazon in a 30-count consumer format. This website does not process consumer orders.